RECORD tablet sales have caused the number of consumers shopping on the mobile devices to jump an eye-watering 304 per cent this year.
A report by industry body IMRG and analyst Capgemini released yesterday also showed consumers spent a total of £78bn online in 2012, up by 14 per cent on 2011.
However, online growth is set to slow to 12 per cent next year, with shoppers expected to spend around £87bn, as the market matures.
Chris Webster, head of retail and technology at Capgemini, said.
“We’re already seeing growth in traditional e-retail channels slowing and whilst mobile commerce is growing extremely quickly it remains a small part of the overall market.”
Sales in the key December month grew 17.5 per cent year-on-year, in line with other industry figures.