Olympic Media Buzz LONDON 2012 PARTNERS

IN ASSOCIATION with Repskan.com, the media monitoring and analytics platform, City A.M. is measuring the relative Olympic media buzz around the partners for the London 2012 Olympic and Paralympic Games, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 26 October to Wednesday 2 November.

Continued interest in Samsung and Visa’s mobile payments combined with fresh announcements have helped to lift interest in a story that had gained some attention earlier in the year regarding the announcement of the launch of their exclusive and “iconic” Olympic smartphone.

This has provided them with widespread coverage, generally led from technology blogs or topical sites, but spreading to various regional publications.