Discerning gentleman will now be able to pick up this season's smartest suits with their weekly supermarket shop.
Sainsbury's is making a move on Savile Row with a new range of suits from its fashion brand Tu.
Two ranges Tu Formal and Tu Premium will launch online and in 250 stores across the UK with the former using materials sourced from Britain, including tweed from mills in Yorkshire and Scotland.
The move comes as sales of its menswear grew 13 per cent on last year, its fastest growing category. Sales across the supermarket's clothing business grew by four per cent last year.
“Menswear is the fastest growing area of Tu clothing and, having had a fantastic response to our premium womenswear launch, we wanted men to have a similar choice of high quality, on trend styles at fantastic value," said Sainsbury's commercial director James Brown.