Elliott Advisors ramps up its row with BHP Billiton with a billboard campaign in Australia that pokes fun at the company's slogan

 
Courtney Goldsmith
Follow Courtney
Elliott's billboard campaign went live today
Elliott's billboard campaign went live today (Source: Camarco)

​Elliott Advisors, the activist investor stirring up shareholders at companies around the world, has stepped up a campaign against BHP Billiton.

The US-based hedge fund launched a billboard campaign in Australia today which plays on BHP's slogan - "Think Big". It argues BHP shareholders haven't benefited from thinking big, and instead the board should "Think Smart".

Forty billboards across Sydney, Melbourne, Brisbane and Perth went up yesterday to target Australian retail investors.

Read more: BHP names packaging exec Ken MacKenzie as its new chairman

Elliott has been embroiled in a long-running dispute with BHP over the direction of the company. The firm has demanded an overhaul of the entire board of BHP along with repeated calls for the company to spin off its US shale business and unify its corporate structure.

Elliott and BHP declined to comment on the campaign.

Read more: Activist investor Elliott criticises BHP's potash plans

Related articles