New Hamleys CEO Ralph Cunningham replaces Gudjon Reynisson

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New CEO Ralph Cunningham takes over as the 110th Hamleys store opens (Source: Hamleys)

Legendary toy store Hamleys has appointed a new CEO, promoting COO Ralph Cunningham to the role.

He replaces Gudjon Reynisson, who has been with the company for nine years. Reynisson will now step into a vice chairman position.

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Cunningham joined Hamleys in 2013 as retail and brand director. He had previously been commercial director at Go Outdoors.

As the new CEO, he will oversee a period of expansion for the brand, which unveils a new store in Mumbai this week, taking its total number of sites to 110.

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Hamleys chairman Frank Slevin said: “I am very pleased that we have been able to manage this succession in such a seamless way and Ralph’s appointment ensures the long-term success of Hamleys.”

Hamleys was acquired by Chinese retailer C.Banner in 2015, which pushed the toy store to open in more locations.

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