Yes, it's here everyone! It's Black Friday.
Brits are going to spend more than £2bn this year as they pile into shops to bag up electricals and other Christmas gifts. The retailers are promising bigger cuts than ever, with John Lewis committing to price match its rivals throughout the day as they slash their prices.
And if you're not willing, or able, to get your elbows out and hit the high street, lots of retailers have deals online. Here are the best deals on offer from e-commerce giant Amazon (which has had offers on all week):
Laptops and pads
Many of the deals are only available while stocks last, so make sure you move quickly. If you're looking for more wide-ranging offers, our guide has everything you need to know about deals from John Lewis, Apple, AO World, Sky and more.
Lots of retailers aren't taking part - Asda have bowed out for the second year in a row, and Marks and Spencer are only offering 30 per cent off dressing. Perhaps a wise decision, given that retailers have had a tough year and need to recoup their margins over the most important shopping season.
But if you won't have the chance to take full advantage of the nation's biggest shopping spree, don't worry, analysts are saying that the January sales will be bigger. But, the advantage of Black Friday is that retailers have everything in stock - particularly useful for fashion deals, because you'll need to find items in the right size.