Black Friday is set to be even more manic this year as Brits are set to spend £1.96bn on the country's biggest day of discounts.
The figure is a 19 per cent increase on last year, and equates to a spend of £2.31m per minute, according to research from Voucher Codes and the Centre for Retail Research. UK sales on that day will represent 60 per cent of the Black Friday spend across Europe.
The big retailers have released all their deals - read our handy guide to find out what you can get and where you can get it.
John Lewis has promised to price-match its competitors throughout the day, lowering prices as the sales continue. We've got all the details on the offers available at the department store, and online.
Some 37 per cent of shoppers plan to bag their bargains online, and 63 per cent will head to their local high street to get into punch-ups with other shoppers for television sets.
Retail analyst Richard Hyman said "the novelty value" of Black Friday has been lost this year because customers have become so used to massive discounts on items.
I’m expecting last year’s trading pattern to be repeated this year. The key change over these two years is that discounting has now become a permanent feature of every retail sector. Back in 2014 Black Friday was a novelty and we were only just beginning this unprecedented cut-price market.
As we approach the big day, our data show that on average, 64 per cent of non-food retailers have been on sale so far this calendar year.