"More than 99pc of what you see on Facebook is authentic" insists Mark Zuckerberg

 
Lynsey Barber
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Facebook is being scrutinised over fake news (Source: Getty)

Facebook boss Mark Zuckerberg has been forced again to respond to accusations that the social network influenced the result of the Presidential elections by failing to address the proliferation of fake news on the site.

He insisted that "more than 99 per cent of what people see is authentic" but admitted there was more that could be done to ensure this stood at 100 per cent.

"The hoaxes that do exist are not limited to one partisan view, or even to politics. Overall, this makes it extremely unlikely hoaxes changed the outcome of this election in one direction or the other," he said in a Facebook post.

Read more: Zuckerberg: Fake news on Facebook did not sway the US election

It follows a report claiming that executives within the company are concerned over the matter, despite the public proclamations to the contrary.

According to private chat records between senior employees and seen by the New York Times, there has been some questioning over what role Facebook had in the outcome of the election - and what its responsibility is.

The accusations follow previous concerns over the role of Facebook as a neutral technology platform or whether it's a media company with responsibility for the content hosted there.

Read more: WhoopsApp: Facebook has run into more trouble with data regulators

In May it was forced to deny that it was bias in its trending topics choices, but later made changes to the feature saying ti would rely more on automation than human editors.

It also came under fire for censoring an award-winning world famous photograph of a young girl running naked from a napalm bomb taken during the Vietnam war. It also later changed its tune on the censorship of the picture and then said it had made changes to its policy.

Read Mark Zuckerberg's Facebook post in full

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