Apple boss Tim Cook has taken to the stage in California at a special event where he is expected to reveal the iPhone 7
From a disappearing headphone jack to a dual camera - here's everything you need to know..
Launch date and time
The date for your diary is 7 September. After much waiting, this is when we'll finally hear everything about the phone at a big announcement, Apple has finally revealed, and very close to the 9 September date the iPhone 6s and 6s Plus was unveiled last year.
Tim Cook and co. will take to the stage in the Bill Graham Civic Auditorium in San Francisco at 10am Pacific time - that's 6pm British Summer Time.
How to watch the big event live
The kind folk at Apple like to share the news of its latest devices with the word by live streaming the whole thing online (if you like that sort of thing). All you'll need is an Apple device to stream it here.
With that date in mind, we can likely expect the device to go on sale within a week of that in selected countries such as the UK and US.
Running in the same format as the previous 6 models - one with a 4.7 inch screen and one a larger 5.5 inch screen - Apple is expected to keep the convention this time around, although there has been talk of a potential name change for the larger device, such as the iPhone Pro.
No headphone jack?
It sounds crazy, but it could be true. Several supposed leaked plans and pictures of the iPhone 7 show Apple apparently ditching the headphone jack entirely. This means the space it saves can go toward other parts. How do you listen to music - the lightning port which you use to charge your iPhone.
The latest leak just a week before the big reveal suggests the phone will come with "lightning earpods" - that's just the normal earbud headphones that come with an iPhone and connects via the lightning port - and an adapter that means everyone can still use their current headphones with the new phone.
Yes, there are already two cameras on most smartphones, one facing the front and the other the back. But now, leaked images suggest a double camera on the rear of the device. That adds up to even better photos than ever.
Who can fit their life on a 16GB smartphone these days? Not many of us, that's for sure.
That's why it makes a lot of sense that the lowest could be ditched in favour of a 32Gb iPhone as the standard model for the 7 model.
Gone are the days of the 4GB original iPhone (huge at the time) and it seems the 16GB could go the same way soon.
What impact this will have on the starting price of the iPhone 7 is unclear, but we can take an educated guess and say likely higher.
There will also be an even bigger option - the 256GB iPhone 7, according to rumour.
Apple's phones are getting bigger as we do more and more on our smartphones, but they're also getting slimmer too - don't expect this to change now.
Force Touch home button
That familiar home button at the bottom of the iPhone may soon feel a lot different. According to analysts, the latest model will use Force Touch technology, something which can already be used o the touch screen.
This would essentially remove the need for a full button mechanism, experts point it, which is good for assembling a phone - fewer parts to produce and fewer to go wrong.
iPhone fans may be all about the tech, but a simple surface change can also get people salivating, such as the colour of the device.
Colours in the mix according to the Apple rumour mill are "space black" and a dark blue.
Beyond the iPhone 7
If the latest device is not piqueing your interest, it may be worth waiting for the next device - or three. Apple is said to be working on three new models for 2017, including a more radical overhaul of the premium model. Find out more.