Nintendo's share price rocketed another 12 per cent in the US on Monday, and was performing even better in Tokyo on Tuesday.
The tech giant's share price has now more than doubled since the launch of Pokemon Go earlier this month – bringing the group's market cap to around $42bn (£32bn).
Its share price currently stands at a five-year high after closing at $37.37 in the US on Monday.
Two weeks before, on 5 July, it was trading at $17.50.
In Tokyo on Tuesday, its share price was up 16 per cent to ¥31,950. This price stood at ¥14,490 on 5 July.
Nintendo released Pokemon Go on 6 July as a new smartphone game.
The game is free to download but offers in-app purchases.