General Mills’ revenue slides as customers choose fresh options

Billy Bambrough
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General Mills makes Haagen Dazs ice cream (Source: Getty)

US food giant General Mills most recent quarter revenue decline was less steep than analysts had expected.

General Mills, which makes Haagen-Dazs ice cream and Cheerios cereal, is trying to get into shape as consumers opt for healthier food.

The company reported a profit of $379.6m (£282.6m) over the past three months, up from $186.8m a year earlier. Revenue was 8.6 per cent down to $3.93bn. A poll of analysts had predicted revenue of $3.86bn.

General Mills bought organic food company Annie’s in 2014, and recently sold its frozen veg line Green Giant for $822.7m.

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