David Abraham is appearing alongside Channel 4’s chair, Charles Gurassa, before the Culture, Media and Sport Committee this afternoon.
It comes after culture secretary John Whittingdale indicated to the committee on Tuesday that the government was still considering its options over the publicly owned, but commercially funded, channel. He also said that “quite a number of people” had expressed an interest.
Abraham suggested that a move towards privatisation would lead to the channel coming “under pressure”. He added: “You don’t arrive at the new ideas, because you’re not taking the same level of creative risk because you’re looking at the bottom line more.
“So great things like Gogglebox that appear now to be great commercial hits... they’ve been arrived at through a process of experimentation, which are the by-product of the not-for-profit model.
“So I fundamentally disagree with the assertion that all of these wonderful things would continue. They are the product of the model.”
Companies including Viacom, BT and Discovery have been linked with moves for Channel 4. Discovery’s chief executive indicated his company remains interested in buying a stake in the channel last week.
Both Abraham and Gurassa have spoken out against privatisation in the past few months.