Splashing £500-odd on a new iPhone every few years might seem like a bit of an ask - but at least if you're buying an Apple device, you know it's going to last, right?
Wrong. Today the company published new information on how it deals with old devices - and revealed that iPhones are built to die after just three years.
In a document entitled "More answers to your questions about Apple and the environment", the company said it assumes "years of use" for devices running iOS and watchOS - iPads, iPhones and Apple Watches - will be three years, while devices runing OS X and tvOS - so Macs and Apple TVs - will be four years.
The news comes a couple of weeks after Apple launched its pint-sized iPhone SE, which comes with many of the same specs as the iPhone 6s - but is almost £200 cheaper than Apple's biggest model, the iPhone 6S.
Last month Apple was criticised after users spotted iOS 9.3 update came with a bug which crashed iPhones and iOS