While punters in the City fork out for expensive craft beers and cocktails as part of London Beer Week, the capital's hedge fund managers have been counting the pennies as a Mayfair hotel is pouring pints for free this week.
London Beer Week, a week of tastings, masterclasses and promotional stunts by breweries from all over the world in Shoreditch, has prompted a few promotions in the West End.
Smith & Whistle, the swish bar at the Sheraton hotel on Park Lane, has partnered with wine cellar Chapel Down and, and has been dishing out free pints of the business' Curious Brew beer for one hour only every night this week.
As well as the free booze, the hotel is offering its own after-work beer tasting tutorial on Thursday.
Meanwhile, for the City's beer lovers, London brewer Fuller's is hosting a beer and food pairing event at the Hydrant by Monument station. Tickets are £15, but at least you get five beers for that.