Britvic extends Robinsons Wimbledon tie-up

BRITVIC said yesterday it has signed a deal to extend Robinsons Squash’s sponsorship of the Wimbledon Tennis Championships for another five years. The company first teamed up with the tennis championship in 1935 when Robinsons Lemon Barley Water was created in the changing rooms. It claims the tie-up is now the second-longest sports partnership in history after Wimbledon’s 103-year link with Slazenger tennis balls.

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