By contrast, 888's share price fell over five per cent, with investors seemingly not sold on its plans.
888 said it believes there is "significant industrial logic in a combination of 888 and bwin.party" and signalled shareholder approval had been secured for the bid to rival approaches from Aim-listed GVC Holdings for bwin.party.
In a statement bwin.party said:
The board of bwin.party has noted the announcement made by 888 Holdings and confirms that it has received a proposal to acquire the entire issued and to be issued share capital of bwin.party.
The board and its advisers are conducting a detailed review of the proposals received to-date and will make a further announcement in due course, however there can be no certainty that these proposals will result in a transaction being completed.