It turns out that Richemont, the private equity owner of Net-a-Porter, is in talks with Yoox, Net-a-Porter's Italian rival, over a possible "deal".
The news follows rumours last week that Amazon was sniffing around the luxury shopping site, with a deal thought to be worth as much as €2bn (£1.47bn) on the cards.
But today Richemont, which bought the site in 2010, confirmed talks with Yoox, after further rumours over the weekend.
Discussions are currently underway with Yoox regarding a potential business combination between Yoox and The Net-A-Porter Group. The company will update the market as appropriate in due course and cannot comment further at this stage.