Sainsbury’s is getting on board with Black Friday for the first time, offering major discounts on TVs, tablets and electricals in a bid to get customers spending in the run up to Christmas this year.
Kindle, Dyson and Sony are just some of the big name brands on offer among a total of 13 items at the supermarket with savings of up to £160.
The “when it’s gone, it’s gone” deals will be available in stores from Friday 28th until close on Sunday, or until stock runs out, and won’t be available online in a surprise move.
The supermarket will no doubt be hoping consumers spend a few more pennies of the £1.32bn expected to be shelled out over the Black Friday weekend in its stores.
Sainsbury’s says its top deals are a saving of £160 on the Dyson DC24 Animal Hoover, reduced to £159.99 from £319.99; a saving of £150 on a Blaupunkt 40-inch TV, reduced to £149.99 from £299.99; and a £130 saving on Sony Audio Tank speakers.
Other offers include a Kindle Touch for £39.99, down from £59, a Dolce Gusto coffee machine for £39.99, saving £60, as well as a Russell Hobbs Purifry, reduced to £49.99 from £149.99 and saving £100.
Sainsbury’s director of retail and operations Roger Burnley said; "This is a great way to give our customers some fantastic deals on products before Christmas. It’s a competitive market, so it felt right to be part of the mix this year and kick off the busiest trading time of the year with a popular sales event."
Meanwhile, rival Tesco said its deals of up to 70 per cent off more than 200 items will offer its customers savings of more than £15m over the three day period. Online giant Amazon began offering discount deals at the beginning of the week in the run up to the big day.