Barr signs Snapple deal

 
Oliver Smith
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SCOTTISH drinks maker AG Barr, whose brands include Irn-Bru and Rubicon, has signed an exclusive 10-year deal with Dr Pepper Snapple to sell Snapple in the UK and across Europe from January.

Both firms will also work to identify opportunities in European markets where Snapple is not available.

AG Barr also reported a strong performance in its interim results for the six months to 27 July, with profits rising 14.6 per cent to £19m, compared to £16.6m this time last year. Sales were boosted by Barr’s involvement in Glasgow’s Commonwealth Games, which spurred sales.

“We tried to tap into core UK and Scottish consumers, to build an emotional link with them. And we were very pleased with the outcome,” chief executive Roger White told City A.M.