London-based travel giant Not Just Travel recorded a 62 per cent surge in bookings this week.
The top holiday destinations booked by consumers, in order of preference, were the USA, the Canary Islands, Dubai, Lapland and the Maldives.
Not Just Travel co-founders Steve Witt and Paul Harrison attributed this increase in bookings to Black Friday and the lead-up to Christmas as travel restrictions will be eased in December.
They predicted sales would keep increasing across the weekend, due to Black Friday and Cyber Monday deals.
Witt and Harrison said: “There’s been a surge in public positivity.”
“People want to travel, they want adventures, they desperately want to spend time with family and friends, and they want something to look forward to.”
Witt and Harrison added the success of the Pfizer, Moderna and Astrazeneca’s Covid-19 vaccines in the clinical trial stage is also giving people the confidence to book breaks earlier than in previous years.
Peak busy time for the travel industry usually runs from Christmas until March, but the Not Just Travel co-founders believe peak booking season will be prolonged this year, with bookings more spaced out over the next few months.