TalkTalk gets tie-up deal with Vodafone
MOBILE provider TalkTalk has penned a deal with Vodafone unveiling a new mobile phone service targeting existing broadband customers under its own name.
Vodafone and TalkTalk are expected to report the deal this morning, which is likely to add further competition to the mobile phone market.
Under the agreement, TalkTalk will use Vodafone’s network to launch the service by targeting customers that already subscribe to its broadband and phone services at home.
The telecoms group is likely to offer cheaper monthly contracts to customers, adding both to the services it provides and to pricing competition in the sector generally.
Vodafone won the contract over a number of bidders, making this a noteworthy deal for the UK company.
The deal will put Vodafone and TalkTalk in line with rival Virgin Media, which is the only provider that offers home phone, mobile, TV and broadband packaged services.
Neither Vodafone or TalkTalk would comment last night.