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SPORTS DIRECT NETS A WORLD CUP BOOST
SPORTS Direct, the biggest seller of England team shirts, saw profits rise during the World Cup despite the side’s dismal performance. In the 13 weeks to 25 July, sales jumped 8.8 per cent to £408m, while profit rose 17.8 per cent to £185m. Chief executive Dave Forsey said: “These results clearly show that Sports Direct had a good World Cup.”