Selfridges Christmas in August
Selfridges department store in Oxford Street is getting ready for Christmas early – 145 days before the big day. In the earliest start ever for the store, the Christmas shop will open on 2 August, allowing organised shoppers to start stocking up on festive decorations including pre-lit trees, crackers, fairy lights or even a £500 life-size donkey. Anyone keen on entering into the Christmas spirit can even paint their own baubles. The store said previous sales had shown some customers, especially overseas tourists started thinking about Christmas during August.