Tax and ad-spend October 18, 2015 William Railton explores what the OECD’s BEPS proposals mean for marketers THE OECD has released its last pieces of guidance to governments on tackling corporate tax avoidance, and intellectual property is in the firing line. The final Base Erosion and Profit Sharing (BEPS) report calls for multinationals to provide more information about their “intangible” assets, [...]
Forget sex: Nostalgia gives you return on investment October 18, 2015 Arresting though they may be, sex and violence do not sell products. When confronted with graphic material, participants in a study by Ohio State University were likely to become so distracted that it impaired their “memory, attitudes and buying intentions for advertised products,” according to professor Brad Bushman. Nostalgia, on the other hand, fares more [...]
The ultimate connection: Hyperoptic’s Dana Tobak on recalcitrant councils and politics in taxis October 18, 2015 The thing some have been slow to come to terms with is that BT is not the only solution," says Dana Tobak, when I ask her what the UK is doing wrong when it comes to internet provision. Tobak co-founded fibre-based internet service provider Hyperoptic in 2011. She and business partner Boris Ivanovic, who she [...]
New colleague from hell? How to avoid a hiring disaster October 18, 2015 The people you work with make a huge difference to life at the office. If you get on with your team, the work seems easier and every day is that bit brighter. We’ve all been there when a new team member doesn’t quite fit or isn’t really right for the job. Having the wrong [...]
The volume of small businesses is at a record high, but how will they survive in a Google-dominated world? October 16, 2015 The government announced that the number of private sector businesses in the UK has reached a record 5.4 million, but what’s it like for these businesses trying to compete with Goliath global organisations’ deep pockets and large support teams? It’s become clear to us that there are common challenges faced by startups, and much of it comes [...]
EU referendum: It’s the UK’s young people who will be most affected by a Brexit, and that’s why the vote should be extended to 16 and 17-year-olds October 16, 2015 The government’s commitment to a referendum on our membership of the European Union has come to the fore again in the past fortnight with the launch of the “In” campaign supporting our continued membership, and a shoal of campaigns competing to leave “at any price”. For too long the debate has been one sided – portraits have continued [...]
Is the tech industry pushing up property prices in London? October 15, 2015 Residents in San Francisco have fallen out of love with the tech sector. They blame its success for driving up house prices and rents. Tensions are rising amid claims of a gentrification led by tech workers. Yet right now, London is in love with tech. Google has committed to King’s Cross, while around Silicon Roundabout [...]
Agility is key for finance SMEs: Government policy plays a significant role in setting up small firms for success – ACCA Comment October 14, 2015 When Napoleon first called Britain a nation of shopkeepers, he almost certainly didn’t mean it as a compliment. Nevertheless, in typically British fashion, we took that insult and turned it into something to be proud of. It’s a mark of our enduring entrepreneurial spirit in business. These days, the love of the enterprising small [...]
China’s new middle class threatens Beijing October 13, 2015 Credit Suisse has published its 2015 Global Wealth Report. It is one of the most comprehensive tools analysing the distribution and changing nature of wealth across the world. Much of the response to the report has focused on the news that the global top one per cent are still rich and appear to be getting [...]
Jamaican restaurant Rudie’s doesn’t fail: Dalston’s Caribbean food rivals the best of West London October 13, 2015 RUDIE'S 50 Stoke Newington Road, N16 7XB FOOD ★★★★☆ VALUE ★★★★☆ ATMOSPHERE ★★★★☆ Cost for two with wine: £100 Is Dalston over? Have the new-media types migrated to farther-flung locales to write their articles for Vice about taking ketamine at Center Parcs? I have no idea. I’m well into my 30s and no longer hip enough to gauge [...]