Personal Messenger: EchoMany’s Tim Redgate talks film trailers and false personalisation July 18, 2016 Four fifths of UK brands say they’re personalising their marketing to some extent, but that doesn’t mean much,” says Tim Redgate, founder of EchoMany, which sends personalised videos to targeted audiences on social media by embedding relevant user data. “If a brand writes a consumer’s name in an email, that counts. But it isn’t real personalisation.” There [...]
Pokemon Go is showing the potential of augmented reality advertising July 18, 2016 Augmented reality apps have been around since 2008 and the first Android handset, the T-Mobile G1. But it has taken until 2016 for the technology to find a killer app. The genius of Pokemon Go, which launched earlier this month, goes beyond the addictive gaming mechanics and into the business strategy underpinning it; Pokemon Go is [...]
US Presidential Election 2016: Silicon Valley really, really doesn’t want Donald Trump to take the White House July 15, 2016 Silicon Valley tech executives have set aside competing for the world's next big invention and united in one common cause: to stop Donald Trump becoming president. Nearly 150 executives, including Apple co-founder Steve Wozniak, Twitter co-founder Evan Williams and eBay founder Pierre Omidyar signed the letter to Trump laying out why they don't support him. His presidency, [...]
Lessons from bankrupt footballers: They earn megabucks but are likely to squander it all. What can we learn from their mistakes? July 15, 2016 They earn megabucks but few actually make a decent plan for their post-working lives. While we’re not all multi-millionaires, everyone has something to learn from their mistakes, explains RBC’s Jonathan Gold. Modern football is synonymous with wealth, whether through its astronomical wages or lucrative sponsorship deals. But young players are often making a Faustian bargain [...]
Pokemon Go: What can mobile gaming learn from Pokemania? July 15, 2016 From a mass of people cradling their phone in the streets, to office chatter being centred around one trend and everyone's Facebook feeds filled the brim of it, no-one can get enough of Pokemon Go. That's why near half a million people in the UK alone have downloaded it, sending it to the too of the app store [...]
Brexit: It’s early days, but UK business has been getting on with it July 15, 2016 It is less than three weeks since the British people voted to leave the EU. In that time, much of the media response has been verging on hysterical. The political establishment, City and even bookmakers simply did not see Leave coming. Figures who were top of their game a month ago have fallen on their swords: [...]
Crowdfunder offers new funding route between projects and grant money July 14, 2016 A crowdfunding platform is offering itself up as a new link between projects seeking funds and organisations offering grants and sponsorship. Crowdfunder is to distribute the money from brands, councils and community funds to business, community, charity and individuals’ projects. The schemes will be picked to fit the specific criteria of the funding organisations. The platform [...]
Job cuts, celebrity pay and further savings: What we learned from the BBC annual report July 12, 2016 The BBC today published its annual review for 2015/16. Here are some of the things we have learned from the report. Job cuts might not cut it During a year in which cost savings at the BBC came under close scrutiny, as the government prepared its white paper for its next royal charter period, the [...]
BBC set to highlight cuts, savings and the Night Manager in annual report July 12, 2016 The BBC is set to highlight reductions and savings made in relation to senior managers and “talent” in its annual report today. Published at 11am today, the corporation will report that it has cut one in 10 senior manager roles in the last year, reducing the number from 401 to 356. The report will also [...]
President Barack Obama foresees a great relationship with incoming Prime Minister Theresa May July 12, 2016 President Barack Obama believes there will be a positive future for US-UK relations with Theresa May as Prime Minister. White House press secretary Josh Earnest said Obama "and his successor will be able to coordinate effectively with her to not just protect but even advance the special relationship" between the two countries. Read More: MPs call [...]