Here are three of the biggest mistakes in app marketing June 9, 2017 The consumer marketplace is wholly in love with mobile apps. The advent of the mobile economy has fundamentally changed not only how we shop, but the way we live and interact. We use apps to learn what's happening in the world and to share our opinions with friends, family, anyone who will listen. Social media [...]
Improve user acquisition via your app June 8, 2017 If you wish to achieve the best possible results for user acquisition, you should first identify your target audience. Work out who is going to benefit most from your app, and learn what will appeal to them. Having done this research, you can now focus your efforts in the smartest way. Talk to those most [...]
Organic growth is one of the fundamental aspects of success for any app June 8, 2017 Organic growth is one of the fundamental aspects of success for any app. As an app developer, we hope you are already benefiting from an appScatter account. Such an account, with its comprehensive array of data, affords you the opportunity to make analysis and judgments from an informed perspective. As you track your app's performance, [...]
Electric cars and oil prices: should investors be concerned? June 5, 2017 What is more likely to cause a long-term collapse in oil prices – the electric car or the humble combustion engine? If you were to judge solely by media coverage or perhaps even by gut instinct, you might well answer "the electric car". But you would be wrong. So at least argues a single, thought-provoking [...]
Ascential sells 11 B2B magazines including Drapers, Nursing Times and Construction News to Metropolis June 1, 2017 Business-to-business media company Ascential has announced the sale of 11 more magazines today. The FTSE 250-listed publisher has sold titles including fashion magazine Drapers, Nursing Times, Local Government Chronicle and Construction News to Metropolis International. Metropolis, which already owns Property Week, Packaging News, Laboratory News and UK Boarding Schools Guide, is paying £23.5m for the [...]
Artificial Intelligence is a threat to society, an EU committee (EESC) has warned June 1, 2017 Artificial intelligence (AI) could pose a threat to the fabric of our society, according to an opinion published last night by the European Economic and Social Committee (EESC). The EESC’s Workers’ Group, which is comprised of representatives from national trade unions, found 11 areas in which AI raises societal concerns – ranging from labour to [...]
After financial crisis hit, retail banks are building up their reputations (to “average”): These are the UK’s most and least trusted lenders | City A.M. May 31, 2017 The reputation of UK retail banks is growing, with Nationwide, Virgin Money and Halifax leading the way. But Royal Bank of Scotland, TSB and HSBC are trailing others in the latest UK RepTrak ranking, compiled by the Reputation Institute. The figures, based on more than 35,000 UK customer ratings collected in the first quarter of [...]
Going off grid: How I spent a week living in an ‘apocalypse dome’ May 30, 2017 The more we learn about the effects of social media on the human psyche, the worse it seems to get. The planet is hooked on dopamine squirts triggered by clever algorithms developed by the world’s finest minds, for the sole purpose of keeping us scrolling. And scrolling, and scrolling. We’re connected to thousands of other humans from the second we wake to the [...]
How to stand out by building a client-oriented culture May 30, 2017 What do you need to do to survive in the wealth management industry today? Two words: Differentiate yourself. That was the message delivered by Isaac Presley, CFA, Blair duQuesnay, CFA, and John T. Elmes II, CFA, during a discussion on building a client-oriented culture at the 70th CFA Institute Annual Conference in Philadelphia. It was [...]
British Airways faces escalating bill over IT nightmare as questions build for cost-cutting chief executive Alex Cruz May 29, 2017 British Airways is facing a sky-high bill for its global IT meltdown that resulted in hundreds of flights cancelled over the bank holiday weekend. A power failure on Saturday resulted in mass flight cancellations across London Heathrow and Gatwick airports, causing chaos for 75,000 passengers. Read more: Global IT meltdown prompts British Airways Heathrow, Gatwick [...]