Lord Adonis is spot on, BBC bias could swing an election May 1, 2018 Lord Adonis doesn’t like the BBC very much these days. Peruse the arch-Remainer’s Twitter account, and you will regularly see denouncements of the “Brexit Broadcasting Corporation”, which supposedly created Nigel Farage himself, and determined the eventual Brexit referendum result. It “fanned the populist flames” and might better be described as “the public disservice broadcaster”, according [...]
CMC Markets launches pro platform in response to European spreadbetting clampdown April 30, 2018 CMC Markets, one of the world’s biggest financial trading platforms, today launched a new account which it hopes will allow many of its customers to circumvent a controversial clampdown by European regulators. The European Securities and Markets Authority (ESMA) is expected to implement restrictions in the coming days – more than a year since UK [...]
Employee advocates could become the next generation of online influencers as brands search for new marketing methods April 30, 2018 RECENT scandals around the use of private personal data and incoming regulations such as the EU’s General Data Protection Regulation are pushing companies to find new methods of promoting their brands. One approach gaining ground is advocacy. Getting consumers to become an online advocate for a product and spread positive sentiment through the internet can [...]
DEBATE: With Comcast and Fox bidding over Sky, does it matter that it will be owned by a US company? April 27, 2018 With Comcast and Fox bidding over Sky, does it matter that it will be owned by a US company? Alastair Benn, editor of Reaction Weekend, says YES. Pre-Murdoch, the British media was a pretty conservative, comfortable place. There was a recognisable journalistic culture derived from the close proximity of newsroom, editor’s office, and printing press [...]
Rupert Murdoch’s 21st Century Fox has a decision to make in its pursuit of Sky April 26, 2018 Rupert Murdoch’s long-running quest to wrestle full control of Sky was seemingly delivered a blow yesterday as, after a two-month hiatus, Comcast put its money where its mouth is. Having originally posed “a possible offer” in February, the NBC Universal owner firmed up its 1,250p a share approach – one that values Sky at £22bn. [...]
Initial coin offerings are a good lens through which we can view the issues challenging regulators and market participants April 25, 2018 The question of whether the blockchain will end up as nothing or everything continues to be asked with no definitive answer. With the price of bitcoin bouncing around, and the mass media moving on from breathlessly covering the issue, it may look like the revolution has stalled. Initial coin offerings (ICOs) are a good lens [...]
In the modern world of marketing, lost tools are being reinvented for the digital age April 23, 2018 THE SCANDALS surrounding Cambridge Analytica and Facebook have brought the issue of data privacy into focus for politicians and the public alike. But there is another group that is becoming increasingly concerned: the advertising industry. Advertising has experienced seismic change as a result of digital media and the use of personal data, according to tech [...]
Whether it’s De La Rue or the GKN takeover, the government should be combatting protectionist sentiment in all its forms April 23, 2018 Donald Trump’s protective tariff threat in the US, and the trade war it presages has been condemned by almost all commentators on both the political left and right. However, the same ideas that animate protectionism in the form of tariff barriers also animate behind the border regulatory protectionism. When nationalism and protectionism meet, the result [...]
Money Saving Expert founder Martin Lewis to sue Facebook over scam adverts | City A.M. April 23, 2018 Consumer finance expert Martin Lewis is to sue social media site Facebook over alleged scam adverts. Lewis, founder of consumer site Money Saving Expert, is bringing a defamation claim for exemplary damages against Facebook and said that any money he wins will be donated to anti-scam charities. He claims that Facebook has published over 50 [...]
UK top pubs, restaurants and cafes ranked: Costa, Greggs and Wetherspoon top consumer opinion poll of high street brands with the best reputation April 20, 2018 Public perception is rising for a clutch of major high street food and drink brands, a new report has revealed. Costa, Greggs and JD Wetherspoon have gained the most momentum when it comes to consumer attitudes, data research company CGA said. The report ranks operators by how fast they are building their brand awareness, positive [...]