Dear Keir Starmer and Labour, please double down on funding Team GB athletes August 15, 2024 Sport columnist Ed Warner reflects on the Paris 2024 Olympic Games, the Team GB medal haul and UK Sport funding. Dear Sir Keir, Ms Reeves and Ms Peacock, How do you feel about Team GB’s medal tally at the Olympics? More medals, 65, than last time out in Tokyo and equal to the London 2012 [...]
How Samsung, Pampers and NBC struck gold at Paris 2024 Olympics August 14, 2024 The Paris 2024 Olympics marked a cultural shift in how brands connect with global audiences, with the games being dubbed the “TikTok Olympics” due to many sponsors’ digital-first approach. As the International Olympic Committee (IOC) acknowledges an ageing fanbase—the average age has risen by approximately 10 years in just a decade—the need to captivate younger [...]
Social media has shown there is a little piece of the devil in us all August 14, 2024 What role does social media play in the rising tide of social unrest and the seemingly ever-growing levels of hatred and division? I used to think that it took a lot to scare me; I’m not talking about the anxiety that often afflicts me, but real fear – the kind I’m experiencing right now. It’s [...]
‘Untenable’ that average Conservative voter is 63 years old, Mel Stride admits August 14, 2024 The average Conservative voter being 63 years old is “completely untenable,” leadership hopeful Mel Stride has admitted. The shadow work and pensions secretary was asked by Times Radio about a poll which showed three in five people in the UK do not care who the next Conservative leader is. He told the broadcaster: “The way [...]
PwC: UK media market set to overtake Germany as largest in Europe August 14, 2024 The UK is on track to dethrone Germany as Europe’s largest entertainment and media market next year, driven by a surge in internet advertising and a resurgence in cinema and live music, according to new PwC data. Despite a sluggish recovery from a flat 2023, the UK’s entertainment and media sector is forecast to exceed [...]
Tory leadership race: Tom Tugendhat slams Elon Musk riot comments as ‘delusional’ August 13, 2024 Tory leadership contender Tom Tugendhat has branded Elon Musk’s comments about the UK facing civil war “delusional” and “false”. The former security minister was asked about the social media boss’ remarks on his platform X, formerly Twitter, during a speech this afternoon about the recent far right riots in the UK. Musk recently posted that [...]
What Paris should learn from London’s Olympic media legacy August 13, 2024 The 2024 Olympics are over and Parisians peeved at the general logistical chaos inflicted on them by the influx of tourists will be breathing an ‘ooh la la’ of relief. But, like the short-lived breakdancing event that has been axed for the 2028 Games, the actual sport is just a fleeting moment in the grand [...]
TikTok Olympics and the Snapchat Summer: How Paris 2024 went digital August 13, 2024 Whether it was a Peter Griffin Family Guy soundtrack on Rachael Gunn’s breaking routine or Henrik Christiansen on TikTok with his chocolate muffins, the Paris 2024 Olympic Games have been dominated by social media and digital experiences. Content has engaged audiences, sent moments viral and, at times, encouraged trolling – but Paris 2024 felt like [...]
The meaning behind Banksy’s latest London murals? His brand needed a boost August 13, 2024 Banksy’s London murals have found many searching for a hidden meaning, but a look at the artist’s declining value suggests it’s just needed marketing, writes Andy Blackmore For weeks now, I’ve been trying to solve a partially perplexing riddle: just what do a gorilla, a goat, a rhino, some fish and a whole menagerie of [...]
Violence on the streets has a long tail in terms of stability August 12, 2024 Starmer has built his vision on stability - but the riots could undermine all that, writes Eliot Wilson