How does John Lewis’s Christmas 2014 Monty the Penguin advert compare with previous years? November 7, 2014 It’s already spawned parodies and has yet to air on TV, but the John Lewis Christmas advert is already on track to surpass the success of last year’s Bear and Hare ad. The cuddly penguin called Monty has worked his magic, garnering the video more than seven million views on YouTube and Facebook in the [...]
John Lewis Christmas 2014 ad campaign: The best spoofs the internet has to offer November 7, 2014 John Lewis' Christmas 2014 advert looks set to beat its previous record for most viewed, most shared, most loved and most commercial. Monty the Penguin had already had more than four million views on YouTube by this morning. But as every celebrity worth their salt knows, you've not made it until you've been parodied. [...]
John Lewis ad tops 3m views November 6, 2014 JOHN Lewis is on track to capture the hearts, imaginations, and hopefully Christmas spending, of the UK once again with its festive ad that has hit 3m views on YouTube in just 24 hours. The ad has seen the success ahead of its TV debut on Channel 4 tonight. “What sets the John Lewis advert [...]
Confident shoppers get more credit cards before Christmas November 6, 2014 Britain’s upbeat shoppers are taking out more credit cards, according to the British Bankers’ Association (BBA), indicating they feel increasingly financially secure. The total number of cards in use has risen to 59.7m, the highest level for four years. Shoppers had cut down credit card use in recent years, as part of their own response to [...]
Watch News: What’s ticking? November 6, 2014 British brand gets Swiss makeover Strolling up Shoreditch’s recently re-landscaped Leonard Street, City sorts might expect to see yet another gallery or artisan barista through the smoked window of number 83; certainly not a crisp watchmaking atelier, kitted with an array of precision tools and a 3D prototyping printer. But this is all part of [...]
Go on, spoil her November 6, 2014 As any retailer will attest, the majority of women’s watches are self-purchased – a fact linked to women catching up with their male colleagues’ salaries. But with Christmas on the horizon, the notion of a gift that ticks should be dawning on our more generous readers. But how on Earth to shop for your clued-up [...]
Plot your watch shop route November 6, 2014 If some nifty wristgear features in your beloved’s letter to Father Christmas, you need to plan your shopping expedition with appropriate precision – easy thanks to London’s bulging watch-retail scene The Square Mile The Royal Exchange, Bank Probably the UK’s most luxurious shopping mall, REX has become a mini-hotspot of horology, thanks to the recent [...]
How John Lewis took over Christmas – and restored festive cheer to all Britons November 6, 2014 When I was young, Christmas was a magical time, filled with wonder and delight. But as I grew older, and Father Christmas was revealed for who he really was (thanks dad), the shine wore off. Sure, I still look forward to it, but the crass commercialisation has slowly chipped away at this special time, and [...]
John Lewis Christmas advert 2014: Why are John Lewis festive ads such a big thing? And can Monty the Penguin live up to expectations? November 6, 2014 It’s not Christmas without an emotional, heart-warming, sometimes tear-jerking, advert from John Lewis. The unveiling of each new ad has become the unofficial kick-off of the festive period- move over Coca-Cola Santa, this year there's Monty the Penguin. Last year’s, featuring an animated bear and a hare, was the most popular yet with more than 13m [...]
John Lewis Christmas advert 2014: Monty the Penguin is likely to sell out and Tom Odell’s cover of John Lennon’s Real Love is a contender to top the festive charts November 6, 2014 Monty the penguin has been released into the wild… but it looks like he won’t be there for long. The cute character and star of John Lewis’ highly anticipated Christmas ad, which will either bring a tear to your eye or make you feel nauseous depending on your disposition, is proving popular already. Merchandise featuring [...]