London-based marketing-tech firm Realeyes raises £12m with backing from Draper Esprit May 22, 2018 London-based AI marketing-tech firm Realeyes has announced a $16.2m (£12m) funding round with support from venture capital firm Draper Esprit. The company works with large advertisers such as Coca-Cola and Mars to maximise the impact of their video marketing through analysing how audiences react to ads. Realeyes uses webcams and computer vision and machine-learning technology [...]
The top threat to global business: protectionism May 22, 2018 Barely a day goes by without consultants and politicians urging businesses to embrace innovation or be left behind in the AI apocalypse. But while it is never a good idea to take your eye of the technology ball, there is a greater threat to the world of business: the rising tide of protectionism. KPMG’s 2018 [...]
PayPal in talks for $2.2bn takeover of iZettle May 17, 2018 PayPal is preparing to take over Swedish payments app iZettle, just a week after it announced plans to float. An announcement of the $2bn deal is expected as early as tomorrow, after Sky News reported that the two companies were in talks. The price PayPal is thought to be bidding would value iZettle at double [...]
Londoners more cautious about digital shopping than rest of world May 16, 2018 Londoners are not getting carried away with the fast-changing nature of retail compared with internet users around the globe, new research has shown. Research from Ericsson found that an increase in people using smartphones to pay for goods and services was leading to a second shift of consumers calling on the help of ‘digital shopping [...]
Keywords are the future as artificial intelligence transforms search advertising May 14, 2018 Whenever you search on Google for something you’re thinking about buying, you’re using a selection of keywords and signalling your intent to make a purchase. If you search for “brown shoes” and adverts appear in your search results suggesting where to get brown shoes, you’ve experienced “search retargeting”, a technique that brands are combining with [...]
Digital Innovators: three market transforming companies leading business into the world of tomorrow May 9, 2018 Technology has become one of the main driving forces of the world economy, allowing businesses to become more productive and efficient, and helping to create new types of jobs. Data analytics and machine learning mean that artificial-intelligence powered devices are becoming faster and smarter, able to solve all sorts of problems and tasks. These three [...]
Artificial Intelligence: The importance of identifying the problem May 9, 2018 Over the past few years, Artificial Intelligence (AI) has attracted a huge amount of attention. It is anticipated to transform almost every sector including key areas such as finance, healthcare, manufacturing, logistics, automotive and aviation. The impact of this technology is so great that it has led the government and the AI sector to agree [...]
The future of UK supermarkets is big data and personalisation May 9, 2018 The proposed merger of two supermarket giants, Asda and Sainsbury’s, has been hailed as one of the new “forces of UK retail”. But in a rush to point out that the combined chain would have nearly a third of the UK supermarket sector, one key factor has been ignored: Amazon. Amazon recently launched its online [...]
Digital Innovators: three life changing companies leading the way in the technology sector May 8, 2018 The way society lives tomorrow is changing today, as companies find new and exciting ways to apply technology to the world’s problems. Consumers can now check their bank account, book a holiday, and buy new furniture using their smartphone during the morning commute. With voice-powered assistants at home, and AI-powered, data-driven tools at work, the [...]
Private sector startups can propel our NHS to a digital healthcare revolution May 8, 2018 If the tone of constant media coverage is anything to go by, the NHS is one of our country’s biggest obsessions. And as the health service approaches its seventieth birthday, it’s time for a reboot: a digital revolution is in order Repositioning Britain as a global leader in healthcare won’t happen overnight, and, of course, [...]