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      Why sport fans got bored of influencers and forced brands into a mind shift

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      House of the Dragon’s Abubakar Salim dreams of Kenyan kebabs for his last supper

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By: Sir Martyn Lewis

All 4 Articles
  • “A real cause of transformation” – The CEO of Al-Nassr praises Saudi Arabia’s football project

    Interview with the CEO of Al-Nassr FC Saudi football is on the move. In January 2023, Cristiano Ronaldo, the world’s most followed individual on Instagram, joined the Saudi Pro League’s (SPL) Al-Nassr. Last June, the country’s sovereign wealth fund (PIF) took majority stakes in the club and the other SPL “Big Four”, followed by a [...]

  • Powering Innovation – The CEO of SambaNova Systems celebrates Saudi Investment in AI

    Saudi Arabia is committed to powering the next generation of artificial intelligence and harnessing its benefits for the good of humanity. This was the central message at this year’s GAIN Summit, a global AI conference held at the King Abdulaziz International Convention Centre in Riyadh between 10-12 September. The summit, which was organised by the [...]

  • Diriyah: The city where history meets modernity

    INSIDE SAUDI

    Take one UNESCO World Heritage site. Give it the gift of a 21st-century neighbour. Mirror local culture in everything that is new. Create an environment in which the pedestrian is king, with cars banished to an intricate underground road network. Invite the world to visit, admire, enjoy and invest.Add all that together and you have Diriyah.

    Take one UNESCO World Heritage site. Give it the gift of a 21st-century neighbour. Mirror local culture in everything that is new. Create an environment in which the pedestrian is king, with cars banished to an intricate underground road network. Invite the world to visit, admire, enjoy and invest.Add all that together and you have Diriyah.
  • ‘The Capital of Arab Culture’: Inside the $63.2bn revival of Diriyah

    June 25, 2024

    Inside Saudi interviews Jerry Inzerillo, Group CEO of Diriyah Company, on the $63.2bn revival of the Diriyah.

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