Women’s sport leagues, not teams, are the new investment frontier Sport Business Much like England’s women’s rugby team, women’s sport is on a winning streak. Record-breaking crowds at this year’s Women’s Rugby World Cup, Hundred attendance milestones, and rising broadcast deals in basketball all point to the same shift: the commercial gap with men’s sport is closing, fast. For years, many investors dismissed women’s leagues as worthy [...]
Will AI change how you watch the Super Bowl? From AI-generated game stats to augmented reality viewing experiences, technology is changing how we interact with sports, says Nicole Junkermann On 15 January 1967, when the legendary quarterback Bart Starr made his second touchdown of the match to clinch the game for the Green Bay Packers, America’s first-ever Super Bowl was watched by a stadium [...]
