DEBATE: Is there any real benefit to food brands jumping on Veganuary? DEBATE: Is there any real benefit to food brands jumping on Veganuary? From Greggs to Burger King, the ‘Veganuary’ movement is quickly gaining members — but is there any real benefit to food brands that jump on the plant-based bandwagon? YES, says Mike Foster, founder and creative director of Straight Forward Design. Just ask Greggs. Its vegan sausage roll, launched during Veganuary 2019, is the bakery chain’s biggest [...]
Has your business got real Pride? Don’t just talk the talk Business must walk the walk when it comes to Pride and LGBTQ rights It’S 50 years since the Stonewall Riots, when New York’s gay community hit the streets to protest against police harassment, leading to the US gay rights movement and the worldwide LGBTQ campaign as we know it today. Progress continues to be made – and brands have been quick to spot the potential, both to promote [...]
Debate: As we endure Blue Monday, is the onus on employers to keep their staff happy? As we endure Blue Monday, the most depressing day of the year, is the onus on employers to keep their staff happy? Yes- Mike Foster is creative director of brand design agency Straight Forward. Keeping employees happy makes good business sense apart from anything else. Smart employers want their team members to feel fulfilled, connected [...]
