Why beer brewer Carlsberg got back in touch with its Danish roots In August 2018, Carlsberg unveiled a new pub. Its maiden pint was pulled not in a well-trafficked city-centre location, but in a woodland clearing. Instead of a glamourous launch party, the cheers of just six people greeted the first round. It’s a little odd to think of a big beer brand undertaking a marketing campaign [...]
Why beer brewer Carlsberg got back in touch with its Danish roots In August 2018, Carlsberg unveiled a new pub. Its maiden pint was pulled not in a well-trafficked city-centre location, but in a woodland clearing. Instead of a glamourous launch party, the cheers of just six people greeted the first round. It’s a little odd to think of a big beer brand undertaking a marketing campaign [...]
