The digital media innovators of tomorrow are taking disruption to the next level When Jill Lepore, critiquing Clayton Christensen's The Innovator’s Dilemma in the New Yorker, queried his theory of disruptive innovation ("disrupt, and you will be saved"), some commentators felt she had a point. But a theory of change proposed by Christensen back in 1997, the idea that companies will fail if they do not disrupt themselves, [...]