Can Brewdog get ‘equity punks’ onside in bid to move on from James Watt? Hospitality Craft beer giant Brewdog has launched a reset under its American owners Tilray. Felix Armstrong explores whether the company can truly move on from James Watt Dessert-flavoured beer, provocative ad campaigns, waxy-mustached artisans – much about Brewdog’s long-anticipated reset feels familiar, as if the recently-collapsed craft brewer is really getting back to its roots. But [...]
New Brewdog owner mounts comeback from ‘horrible’ collapse Hospitality The new owner of Brewdog has launched a comeback for the company after it collapsed earlier this year, blaming “horrible” sales during its change of ownership on “negative” media reports. The craft beer firm saw sales slump by as much as 20 per cent year on year following its takeover by US cannabis and drinks [...]
‘Less allegation’: Brewdog hits out at former owners Hospitality Brewdog’s new owners have sought to distance the company from its founders James Watt and Martin Dickie with a new campaign that pledges the controversial brewer will be “run properly” and attract a “little less allegation”. The craft beer firm, which is now owned by US cannabis firm Tilray, has launched a multi-million pound campaign [...]
HSBC to lose £17m in Brewdog collapse September 18, 2026 HSBC is set to lose out on more than £17m as part of the administration of Brewdog, the craft beer firm which was sold to a US cannabis group earlier this year. The bank is set to suffer a shortfall of £16.8m from its debts to the collapsed brewer while its Equipment Finance arm is [...]
Brewdog founder James Watt hits out at ‘total silence’ over new venture August 26, 2026 Brewdog co-founder James Watt has hit out at the “total silence” surrounding his latest venture, a drink designed to prevent hangovers. The craft beer tycoon wrote on LinkedIn: “Normally, if I cough loudly, three journalists file copy about it. Yesterday we did a world first and the press said nothing. “Not a peep. Total silence,” [...]
James Watt eyes entire Brewdog UK business in comeback swoop July 17, 2026 James Watt’s shock comeback bid for Brewdog would see him take control of the craft beer firm’s entire UK and Australian operations, City AM has learned. The Scottish entrepreneur, who co-founded Brewdog, has proposed to buy back the company’s entire operations excluding its US arm. Watt’s bid marked a new twist in the dramatic Brewdog [...]
Brewdog owner shrugs off James Watt takeover bid July 15, 2026 The owner of Brewdog has insisted the company is “not for sale” after co-founder James Watt launched a dramatic takeover bid for the craft beer firm. Irwin Simon, boss of Brewdog’s US owner, Tilray, told City AM he intends to retain the pub chain and brewery just hours after Watt said he had submitted a [...]