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      Why sport fans got bored of influencers and forced brands into a mind shift

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      Why sport fans got bored of influencers and forced brands into a mind shift

      ZDF Fernsehgarten TV Show From Mainz

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      Tell us your story.

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      House of the Dragon’s Abubakar Salim dreams of Kenyan kebabs for his last supper

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  • 10 years of Laver Cup: Nerves, serves and Federer’s ‘lucky’ London farewell

    Sport Business

    Tony Godsick vividly remembers the day, exactly 10 years ago, when he and Roger Federer, his biggest client, went public with their big idea: the Laver Cup. “I was nervous,” Godsick tells City AM. “I had been in the sport for a long time already, and this concept was screaming to be done, but no [...]

    Without additional context from the articles title or content, its challenging to provide a specific alt text. Could you p...
  • Australian Open enjoys record crowds before tournament has even begun

    Sport Business

    Australian Open organisers are toasting record crowds before the Grand Slam has properly begun after a near four-fold year-on-year increase in attendance on the first day of play at Melbourne Park. More than 29,000 tennis fans poured through the gates on Monday to catch players including home favourite Bernard Tomic and Brit Dan Evans in [...]

    GettyImages 2255832957 likely showcases a current event or business-related scene, considering news or industry context.
  • What Wimbledon taught me about winning in business

    Opinion

    Tennis’s unique scoring system mirrors the nonlinear, probabilistic nature of start-ups and life, where success hinges not on winning every point, but on succeeding when it really matters, says Lewis Liu I am obsessed with tennis. I try to play every day. My wife says I’m grumpy if I miss a day. During Wimbledon, it’s [...]

  • Ed Warner: Ronaldo, Federer, Bolt, Biles – what makes a sporting icon?

    July 4, 2024

    Our columnists also takes on Air France, Seb Coe and England's PR team.

  • Federer: Twelve Final Days review – A glossy documentary

    June 21, 2024

    Tennis lovers will revel in the footage of the Roger Federer at his best, but the film as a whole offers only basic shots.

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