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Purpose

  • ‘Corporate purpose? It went too far’, says man behind Britain’s Davos

    Business

    John O’Brien founded Anthropy – an annual gathering of corporate and political luminaries dubbed ‘Britain’s Davos’ – to help the UK ‘build back better’ from the pandemic. On the eve of its third instalment in the Eden Project’s greenery, Ali Lyon asks the ex-army captain, “Has it failed?” It is October 2022, and a group [...]

  • The purposeful CEO is dead: Long live the ‘corporate diplomat’

    Business

    The era of green-centric grandstanding by CEOs might be over – welcome to the age of corporate diplomacy, writes Ali Lyon It had never been more essential, Blackrock’s Larry Fink wrote in the 2022 edition of his widely-read annual letter to CEOs, for bosses “to have a clear purpose”. “Putting your company’s purpose at the [...]

  • Time to cut cutting the green crap? Voters support law to make companies prioritise planet and profit

    Business

    Over three quarters of the British public believe businesses should be legally obliged to prioritise safeguarding people and the planet alongside making profit, new research has found.

  • Holly Branson on what it takes to build purpose into your business

    May 10, 2024

    Holly Branson takes the pen to tell Ambition A.M. what it takes to build purpose into a business – and what you should know before you begin. 

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