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premiumisation

  • What’s behind the post-pandemic tumble in Diageo and Pernod Ricard shares?

    hospitality

    Two of the world’s biggest drinks companies, Diageo and Pernod Ricard, have had a bruising time of it on the stock market in the last two years. Since mid-2023, shares in Pernod Ricard have dropped nearly 60 per cent, while market leader Diageo has seen its share price fall over 40 per cent. A lot [...]

    Diageo owns the Guinness brand
  • Spending more on less: Premiumisation emerges as retail winner

    Retail

    Most people will be familiar with retail premiumisation from the pandemic. Faced with a sudden boost in the number of Brits on furlough with time to spend looking for products, a number of retailers – partially luxury and alcohol retailers – bumped up their supply of more expensive, premium products. The strategy worked well, for [...]

    Cadogan has seen a boost in consumer spend and dwell time on its Sloane street redevelopment

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