Weak demand for cognac and spirits pulls down LVMH, Diageo and Pernod Retail Weak demand for cognac and spirits has sparked a sell-off of LVMH shares and a dip for other listed luxury brands. Shares in LVMH fell 7.25 per cent in early trade, causing the fashion behemoth to lose its crown to Hermes as the world’s most valuable luxury company. Shares in London spirits maker Diageo and [...]