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      Bailey warns AI may not ‘live up’ to market hype

      Andrew Bailey, Governor of the Bank of England, in a suit and tie, looking thoughtful during a press conference.

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      After the Nvidelity comes the Huangover. Jensen Huang joins long list who confused boardroom and bedroom

      Nvidia CEO Jensen Huang, a man with gray hair and glasses, wearing a black leather jacket, looking upwards.

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On apparel

  • Shelton set to ditch On weeks after Swiss brand signs Mbappe

    Sport Business

    Ben Shelton has become the first major star to leave apparel brand On since its minority equity acquisition by French footballer Kylian Mbappe. The American tennis player will reportedly leave the organisation – which counts Roger Federer among its investment group – for New Balance, according to Hard Court, which also touted the move during [...]

    Ben Shelton, American tennis player, shouting in celebration with a racket in hand on the court
  • Where Mbappe will go if he breaks up with Nike

    Sport Business

    With rumours swirling about Kylian Mbappe’s future with Nike, marketing expert Steve Martin breaks down what could come next. I have spent more than 30 years working in sports marketing, and one of the most consistent truths I have learned is that the football boot market is one of the most tightly controlled consumer categories [...]

    Kylian Mbappé in a blue France soccer jersey with number 10, celebrating a goal on a green field.

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