Shelton set to ditch On weeks after Swiss brand signs Mbappe Sport Business Ben Shelton has become the first major star to leave apparel brand On since its minority equity acquisition by French footballer Kylian Mbappe. The American tennis player will reportedly leave the organisation – which counts Roger Federer among its investment group – for New Balance, according to Hard Court, which also touted the move during [...]
The ugly shoe that defined 2025: The New Balance snoafer Life&Style What does it say about society today that the shoe that most succinctly and perfectly typifies it also happens to be its ugliest? I am talking, of course, about the New Balance snoafer. Officially called the 1906L, it boasts the silhouette of a penny loafer and the comfort of a sneaker, though it doesn’t fully [...]
New Balance: UK sales pass £1bn for the first time Retail Sales at the UK arm of New Balance have surged to more than £1bn for the first time, it has been revealed. The Cheshire-headquartered division has posted a turnover of £1.02bn for 2024, new accounts filed with Companies House show. The total is up from the £882.1m it achieved in 2023, the £679.7m it posted [...]
New Balance Arena: Atalanta strike stadium naming rights deal September 25, 2025 Italian football club Atalanta have deepened their ties to the US by agreeing a stadium naming rights deal with sportswear brand New Balance. Boston-based New Balance became the Bergamo team’s kit supplier this season and has quickly doubled down by expanding the partnership. Atalanta are owned by US private equity boss and former Chelsea bidder [...]
Birmingham Phoenix tee up Castore as Hundred teams ditch New Balance August 6, 2025 Birmingham Phoenix have agreed a kit deal with Castore for next season, with The Hundred’s long-term apparel supplier, New Balance, increasingly being phased out by the franchises that are under new ownership. City AM revealed last week that London Spirit are also dropping New Balance after the current campaign, with their new co-owners, Cricket Investor [...]
New Balance doubles sales in two years as profit jumps October 9, 2024 The UK arm of New Balance has more than doubled its sales in the space of just two years as its profit jumped by more than £140m. The Cheshire-headquartered division has posted a turnover of £882.1m for 2023, up from £679.7m in 2022 and £413.5m in 2021. Newly-filed accounts with Companies House also show that [...]