Brewdog could mount $1bn resurgence, new owner says Hospitality The new owner of Brewdog has said the craft beer brand can be worth $1bn, as the firm tries to “rebuild” the brand to its former glory. Tilray, a US-based cannabis and alcohol products firm, said it plans to pile significant investment into Brewdog to make it profitable next year and propel it towards a [...]
Brewdog: Co-founder James Watt ‘terminated’ as director Hospitality Brewdog co-founder James Watt has been “terminated” as director of the craft beer firm after its sale to a US cannabis giant. Watt established the brewing company with schoolmate Martin Dickie in 2006 but resigned as a company director on 24 March, according to Companies House filings. Brewdog kickstarted the UK’s craft beer craze but [...]
Brewdog US bars snapped up by beer firm’s UK buyer Hospitality The US cannabis firm which bought craft beer giant Brewdog’s UK arm has agreed to buy some of its American bars and brewing facilities. Tilray Brands, a pharma firm which sells cannabis and alcoholic lifestyle products, struck the deal for a string of Brewdog’s US operations after sealing a £33m deal for the beer firm’s [...]
Brewdog: James Watt ‘heartbroken’ as craft beer firm sold March 4, 2026 Brewdog co-founder James Watt has said he is “heartbroken” after the craft beer titan’s sale cost nearly 500 jobs and left thousands of “punk equity” investors empty-handed. Watt, who co-founded the firm with his school friend Martin Dickie in 2007, said the past week “has been incredibly hard” and described the sale to US cannabis [...]
Brewdog sale: what next for the craft beer giant? March 3, 2026 Brewdog’s bars sat empty on Monday, lights off and beer taps dry, as weeks of frenzied anticipation over the sale of the craft beer titan built to a head. It quickly became clear on Monday afternoon that many of those bars would never see another punter walk through their doors. For the venues lucky enough [...]
Brewdog bought by US cannabis giant in £33m deal March 2, 2026 Craft beer giant Brewdog has been sold to American cannabis and brewing group Tilray Brands for £33m after co-founder James Watt reportedly walked away from a comeback deal. Tilray Brands, a pharma firm which sells cannabis and alcoholic lifestyle products, has agreed a deal to acquire most of the brand’s assets. The announcement of a [...]
Brewdog: HSBC could seize brewery if no buyer found February 23, 2026 Brewdog’s sprawling Scottish brewing estate could be seized by HSBC if the craft beer firm fails to find a buyer to steady its finances. Brewdog has agreed for its debts to be secured against its brewery in Ellon, Aberdeenshire, meaning it could lose its huge brewing estate if it cannot pay up. Co-founder James Watt [...]
Brewdog co-founder to plough millons into rescue bid for the struggling brewer February 21, 2026 James Watt, the co-founder and former boss of Brewdog is to plough £10m of his own money into the company in a rescue bid for the craft brewer. According to reports from Sky News, Watt, who stepped down as Brewdog’s chief executive in 2024, is assembling financial backing from external investors for the group. Insiders [...]
Brewdog faces hangover from ‘punk’ investment model February 17, 2026 Once offering a craft beer revolution to its “punk” investors, Brewdog’s likely sale has angered some of its thousands of small-scale shareholders and could see the brand’s elements be flogged off in segments. The UK’s largest independent brewer kickstarted the country’s craft beer obsession and challenged traditional financing models by offering cheap shares to consumers. [...]
Brewdog ad banned for promoting beer as ‘solution for loneliness’ August 6, 2025 A Brewdog advert has been banned by the advertising watchdog for suggesting that one of its beers could be a remedy for boredom, loneliness and frustration. The Advertising Standards Authority (ASA) ruled that a poster to promote the Scottish brewer’s Wingman IPA beer implied it could be a solution to overcoming several daily problems – [...]