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      Why sport fans got bored of influencers and forced brands into a mind shift

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Greg Barclay

  • England cricket chiefs blasted for ‘refusing to hold India to account’

    Sport Business

    England and Australia have been castigated for a “refusal to hold India to account” after allowing the cricket-mad nation to tighten its vice-like grip on the game. India now boasts the chair of the International Cricket Council, Jay Shah, to go along with the largest share of revenues from the game and the world’s leading [...]

    South Africa v India: Final - ICC Men's T20 Cricket World Cup West Indies & USA 2024

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