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OLYMPIC MEDIA BUZZ LONDON 2012 PARTNERS
IN ASSOCIATION with Repskan.com, City A.M. is measuring the relative Olympic media buzz around the London 2012 Olympic and Paralympic Games partners, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 2 August to Wednesday 9 August.
BMW saw a surge in mentions, as more people notice and comment on the colourfully wrapped BMW cars driving around London. Another key point of interest has been regarding the use of electric Mini cars (a BMW product) to carry javelins and other competitor equipment back to the athletes.