Car and bike retailer Halfords has entered the software industry by launching B2B firm Avayler, it was announced this morning.
The software, which was developed for Halford’s garages, will allow users to streamline their delivery processes.
It’s first customer will be American Tire Distributors (ATD), one of the largest suppliers to the replacement tire industry in North America.
ATD will use the platform to deliver tires to 80,000 garages across the US.
Halfords has been using the Avayler platform for 3 years and today it manages over 70,000 services per week, the firm said.
Over the next two years, the firm will expand its staff to more than 45 people, Halfords added.
Graham Stapleton, chief exec of Halfords, said: “We’re proud to be launching Avayler today with ATD as our first client.
“This is an historic moment for Halfords and another major milestone in our transition to become a market leading motoring services focused business.”
Stuart Schuette, president and chief executive of ATD, said: “As the trend toward mobile tire installation continues to grow, ATD is looking forward to accelerating access to best-in-class technology for our customers that are interested in entering the mobile tire installation business.
“We’re excited to partner with Avayler to bring this offering to our tire retailers.”