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Character earnings down despite Peppa Pig
CHARACTER Group, the toymaker that manufactures Peppa Pig and Fireman Sam-branded toys, announced a 22 per cent fall in pre-tax profit yesterday despite good international demand for its products. The firm blamed poor sales of Zhu Zhu Pets and a weak UK market for an overall drop in sales, which fell from £94.95m a year ago to £74.95m.