Sport sponsorship: Forecasting the impact of the big events in 2022 January 2, 2022 Six months on from wading through the smashed bottles and broken dreams that littered Wembley Way after the calamitous Euro 2020 final, sports fans and sponsors can look forward to an abundance of major global events in 2022. As it happens, this year has been designated the United Nations International Year of Glass, so it’s [...]
Best of 2021: Triathlete Alistair Brownlee on his unique goal for 2022 January 1, 2022 In this interview from February 2021, Alistair Brownlee discusses his plan to attempt a sub-seven hour Iron distance triathlon in 2022, training with brother Jonny during lockdown and his hopes of more Olympic success at the delayed Tokyo 2020 Games. Alistair Brownlee did his first triathlon aged eight and trains three times a day, almost [...]
Best of 2021: Chris Froome on his quest for a fifth Tour de France, Roger Federer, and his investment in cycling tech company Hammerhead January 1, 2022 Chris Froome may now have left serial winners Team Sky (now INEOS Grenadiers) but he is still hungry for a fifth Tour de France title. Here, Froome spoke to City A.M.’s Frank Dalleres about that ambition as well as his investment in Hammerhead. Originally published on 28 May 2021. When Chris Froome talks about fighting [...]
Best of 2021: England rugby’s year dissected January 1, 2022 England rugby enjoyed highs and lows in 2021. In November, former Sale Sharks winger and 55-cap England back Mark Cueto, and City A.M.’s Matt Hardy, dissected Eddie Jones’ side across 2021. First published on 24 November. It’s been an extraordinary year for rugby. Initially empty stadiums, new found stars and the development of world class [...]
Dakar Rally: World famous event begins today in Saudi Arabia January 1, 2022 Today will see the world famous Dakar Rally begin its latest edition in Saudi Arabia for the third time. The 12-stage race will see competitors race from Ha’il in the north of the Kingdom and finish in Jeddah, the site of the recent Saudi Arabian Grand Prix. The Rally will see qualifying begin today with [...]
The strange case of The Hundred: a North-South divide? January 1, 2022 Recently this country has been roughly split down the middle on, well, virtually everything. Opinions are polarised and if there’s a fence in the middle, we’re damn well not sitting on it. Summer 2021 saw a new concept dividing the nation. Sports fans, I give you the strange case of The Hundred. Unlike most cricket [...]
EP: 105 Cheltenham & Hong Kong New Year’s Day Meetings December 31, 2021 The new year starts with a competitive line-up at Cheltenham on Saturday as trainers continue to prepare their stars for the festival in March Olly Murphy has a quartet of runners at jumps HQ and he joins us today to discuss their chances City A.M. racing editor Bill Esdaile previews the first day of action in [...]
Deloitte’s sport business forecast: Women’s football to reach new heights in 2022 December 31, 2021 This year has been one to remember for women’s football, with further significant growth in the women’s game, including a £30m sponsorship deal announced for the FA Women’s Super League and Women’s Championship, marking a new record for investment in women’s sport in the UK. More broadly beyond the UK, according to Deloitte’s analysis, 19 of the top 20 revenue [...]
Best of 2021: McLaren on North America, NFT’s and Drive to Survive December 31, 2021 McLaren enjoyed a hot spell on the F1 track this year and in October, Matt Hardy spoke to McLaren about their Americas focus, NFTs and Drive to Survive. Originally published on October 22. Spanning five continents and 17 time zones, Formula 1 is a truly global sport. But with the expansion of the calendar in [...]
Best of 2021: West Brom and Wales footballer Hal Robson-Kanu on his health drink business, the Turmeric Co, and targeting more Euros glory December 31, 2021 Hal Robson-Kanu has represented Wales nearly 50 times and has played in the Premier League. Here, Frank Dalleres spoke to the 32-year-old about his health drink business and his Euros targets. Originally published 2 May 2021. 2016 was a breakthrough year for Hal Robson-Kanu, and not only because he scored one of international football’s most [...]