Apple’s new iOS will be good for consumers but a headache for advertisers August 28, 2020 In weeks to come, Apple will update all its platforms to iOS 14, impacting its apps, home screen and the IDFA (identifier for advertisers). The changes to the IDFA, in particular, has caused uproar among marketers, with commentators claiming that Apple has crippled an $80bn industry. But what are these changes, and what does it [...]
Tech brands must embrace ethics to build trust with customers August 28, 2020 Have you ever read the entire terms and conditions from an online brand before clicking acceptance? My guess is the answer is no. But why do normal people abjectly hand over their most personal data, and their families and business relations to a business to profit from? The answer is trust. We trust these firms [...]
Four more years? Trump’s campaign begins at the Republican convention August 27, 2020 Most casual observers will have noticed little from the Republican National Convention beyond the odd social media clip of a screeching Kimberly Guilfoyle or teary-eyed Donald Trump Jr. While many will laugh off the bizarre and sometimes frightening rhetoric – Guilfoyle’s speech in particular would not be out of place at a Pyongyang military parade [...]
Build back better? No, let’s build back smarter and take carbon out of construction August 27, 2020 Boris Johnson has set out his plans to “build back better”, and major changes have recently been announced to planning regulations to enable faster decisions on planning applications. It sounds like a developer’s paradise. But construction already accounts for nearly two fifths of UK carbon emissions, so where does that leave the government’s equally vaunted [...]
The travel industry will not survive without a radical U-turn August 27, 2020 The UK has a rich history as a global transport hub. While we all value our holidays as individuals, the value of travel to the UK economy cannot be overlooked. In 2019, the 40.9m overseas visitors who came to the UK spent £28.4bn. While many of us don’t consider the UK economy to be as [...]
Struggling economies can learn from Cyprus how to deal with the Covid-19 crisis August 27, 2020 International businesses and investors are right now wondering whether governments are really up to the task of handling the fallout from the global shutdown. With real GDP in the EU predicted to shrink by 9.3 per cent in 2020, the message from the European Commission is that the speed at which countries will recover depends [...]
Here’s how out-of-home advertisers are adapting to post-lockdown London August 27, 2020 Lockdown had a huge impact on out-of-home (OOH) advertising as audiences largely disappeared and billboards, bus stops and the underground became a canvas for supportive messages for key workers. Only a handful of astute advertisers continued to spend, with the likes of Tesco recognising the opportunity for memorable community messaging, much of which was widely [...]
Voting by pencil and paper is still the best way to keep elections secure and democracy safe August 26, 2020 Yesterday for City A.M., Christopher Flinos, co-founder of HAYVN, an online OTC and custody trading platform for cryptocurrencies, penned an article proposing that blockchain technology could be used to implement an electronic voting system for future UK elections. As the government minister responsible for our elections, I agree with anyone who advocates the importance of [...]
From the modern Babylon to the city of canals: Eurostar goes to Amsterdam August 26, 2020 From October this year, passengers will be able to take the Eurostar from St Pancras right into the heart of Amsterdam, the great Gothic Revival Station Centraal on Stationsplein. It’s an eye-catching headline, and one which conjures up images of connectivity, of grand continental train journeys, comfort, ease and relaxation. It’s true that the London-Amsterdam [...]
Six steps to true racial equality in business August 26, 2020 When we look back at 2020, what will have changed in the business world? I don’t mean social distancing and remote working. I mean actual systemic change: accountability, consequences, promotions, and retention. The combination of coronavirus and the Black Lives Matter (BLM) movement has raised questions about the tech industry’s problem with Black, Asian, and [...]