BRITVIC is planning to launch its French-based syrup brand Teisseire in the UK next year as it steps up its exposure to the premium drinks market and targets adults with a sweet tooth.
The Robinsons and Fruit Shoot maker said it would launch the drink on supermarket shelves as well as in coffee chains, bars and restaurants as a mixer for coffee, soft drinks and cocktails.
“We are very much targeting it at the adult market and it will be also positioned at a premium price to Robinsons,” chief executive Simon Litherland told City A.M.
Launching new products and stepping up its exposure to the premium end of the market are two ways Britvic is attempt grow the business amid fierce competition in the drinks market.
Despite a slowdown in the fourth quarter, Britvic reported a 2.3 per cent rise in full-year sales to £1.34bn, with operating profit up 17.6 per cent to £158.1m
Litherland, who put in place a turnaround plan last year, said cost savings came in ahead of target at £2m.